SMS Mobile Advertising Increasingly Used For Small Business Advertising
Mobile advertising is a form of marketing that is growing across the country- and around the world for that matter. To explain, small business owners are able to stay in touch with their customers via text message and notify them of upcoming events, discounts available, contests or any number of things.
By texting in a keyword, customers opt into this type of mobile advertising, also called SMS advertising. Once they have done this, their cell phone number is stored and the advertiser can send text messages periodically to the customer.
This type of technology is also what is used for contests and to vote on popular TV shows such as “Dancing With the Stars” and “American Idol”. And, after the earthquake in Haiti recently, many charities used SMS text messaging to collect donations. People are becoming more aware through events like these as to the full potential of SMS mobile advertising.
SMS is particularly effective for the advertiser because it specifically targets customers who want to hear from the advertiser. It is particularly effective for local entertainment, such as restaurants. Service providers such as hair dressers and doctors have also found success using SMS advertising strategies to remind customers of appointments or special events. Really any business that has repeat customers will benefit from using SMS mobile advertising.
SMS mobile advertising is opt-in, so it will never completely replace other forms of marketing for a business. But it is an excellent addition to a company’s marketing strategy and a great way to stay in touch and maintain a relationship with existing customers.
It will be fun to watch the evolution of SMS mobile advertising for different business models over time. For now, it is an excellent way for the creative small business owner to stand above the crowd among his competitors.
Make sure to stop by SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to increase their profits. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
Tags: cell phone advertising, mobile phone advertising, mobile sms advertising, sms advertising
This entry was posted on Monday, May 31st, 2010 at 8:02 pm and is filed under iPhone Mobile Cell Phone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.