The Greatest Creations from Sony Ericsson
Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The company has its headquarters in Sweden and London, UK. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.
The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. As a result both companies stopped producing separate brands for their own mobile phones. Due to their policy and business strategy, by 2008, the company was the fifth largest manufacturer of mobile phones in the world. Sony Ericsson comes after companies like Nokia, Samsung, Motorola and LG. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.
Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.
As mentioned above, Sony Ericsson increased its market preponderance with cyber-shot and Walkman collections. In 2005, on March 1, the company released the K750i incorporating a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, P990 was launched, the first mobile phone based on UIQ 3. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, launched in 2005 by the K750.
K750 in fact proved one of the best sold Sony Ericsson’s cells ever made. Back then, the memory card space was very innovative, ensuring its success. The difference between the Cyber-shot and the Walkman stands in the quality of the media viewing and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the W Walkman series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded line of phones, the UIQ smart phones, and the Xperia range of mobile phones.
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Tags: communication, electronics, mobile_cell_phone, product, technology
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